Article By: Elite Racing PR

The Knoxville Nationals is the most prestigious event in winged 410 sprint car racing and is the closest thing to an all-star event that these drivers and teams experience. Therefore, it only seems natural that Jason Meyers and his Elite Racing team would team up with an Allstar brand for the upcoming 50th anniversary running of the famed Knoxville Nationals. The Elite Racing Team and driver Jason Meyers announced today that it will partner with Allstar Performance, a division of Lane Automotive, for the 2010 Knoxville Nationals coming up August 11-14.

Meyers' partnership with Allstar Performance began 6 years ago after his first visit to the Lane Automotive facility in 2004. Following the visit, Meyers decided to run an Allstar decal on his car that evening in an effort to show the team's appreciation for the hospitality and support that they had been showed by the Lane Group. Since that evening, the two have worked side-by-side, not only to strengthen the #14 car's program, but to further develop and improve the Allstar Performance product line. Meyers has worked closely with the employee group at Allstar Performance for six years now to improve and enhance their product offerings. As a result of this partnership, Allstar has utilized the latest technology and information to produce cutting edge components throughout the line. "When we met Jason, the first thing he offered was his assistance to enhance our products, which is what we are all about. We decided to get involved with the Elite Racing Team because of how he approached us, which involved more of a partnership rather than just sponsorship support" stated company principal, Doug Lane...

Read the entire press release on Elite Racing's Website.